Malaysian ‘Blues’ can get the latest match highlights and news on their phones or tablets

Despite being over 6500 miles (10,000km) away, Malaysian fans of Everton – the English Premier League club –can still keep in touch with their favourite team on their smartphones, feature phones or tablets.

Thanks to a new partnership with swanbay.tv, Malaysian fans who use the Maxis Communications network can view match highlights, behind-the-scenes interviews and exclusive interviews with Everton first team players and manager, Roberto Martinez.

Mark Rowan, Everton’s Head of Media & Communications explained: “As a Club, we are delighted to be able to give our fans in Malaysia the opportunity to get even closer to the action and even closer to the manager and players at Everton. No side in English football has spent more seasons in our country’s top division, making us one of the most respected and well supported clubs in the Everton logoUnited Kingdom. But we are well aware that, as the most popular football league in the world, the reach of the Premier League stretches far and wide. Our fans are massively important to us and being able to deliver this new service to our passionate supporters across Malaysia is hugely exciting for us.”

Swanbay.tv Chief Executive Steve O’Meara added: “In many countries, such as Malaysia, mobile devices are more popular than traditional computers for viewing video. Often, wireless networks are more accessible than fixed-line broadband. Viewing swanbay.tv doesn’t even use up any of a customer’s mobile data allowance – unlimited streaming is included.

“We’re continually increasing the range of quality material we can offer to consumers in Malaysia through arrangements such as this with Everton.”

Soccer fans in Malaysia can access the Everton channel through their Maxis mobile phone or tablet at a cost of RM2 per week by visiting maxisepl.plnt.tv. Content includes match highlights, pre-match previews, interviews with the manager, players and fans, comments from experts and other club news.

Maxis Communications is the largest Mobile Operator in Malaysia. It has nearly 14 million subscribers, in a country where mobile is the dominant telephony system (there are only 4m fixed lines in Malaysia, mostly for businesses). It was also the first to launch 4G services in the country and, earlier, the first to launch 3G, HSPA and HSPA+ as well as NFC.

Just over half of Malaysian subscribers have smartphones, mostly Android based. And more than half have 3G capable devices. In a population of around 30m, there are more than 33m mobile phone subscriptions.