Well, I don’t – because I probably didn’t do it well enough. Way back when desktop computers were still cumbersome, immovable bits of (largely grey) kit, I used to try to persuade managers that their employees were their greatest asset in terms of influencing customer behaviour. Happy employees = happy customers.
But at the same time, as a communicator, I jealously guarded who spoke to the media and other key publics.
Now things have changed and, as this article suggests, maybe it’s time to loosen the bonds that tie the hands of employees on social media. It can be risky but with the right guidance and encouragement, companies could unleash an army of advocates unto the web – showing the human side to the company and communicating with other social media users in the right way.
Some interesting thoughts for discussion here…